New sponsor for World Club Challenge

Saturday 21st November 2009

Leading global grooming brand Gillette has been unveiled as the new sponsor of the World Club Challenge match between engage Super League champions Leeds Rhinos and their Australian counterparts, Melbourne Storm.

Gillette replace Leeds Metropolitan University's Carnegie sport and education faculty as the event's major sponsor. The 2010 fixture is set to take place at Elland Road, Leeds, on Sunday February 28th (ko 6.30pm).

The match will be the third successive year in which Leeds have attempted to add the world club title to their engage Super League crown. In 2008 the Rhinos defeated Melbourne 11-4 in front of a record crowd of 33,204 at Elland Road and in March this year 32,569 people saw Manly Sea Eagles beat Leeds 28-20 at the same venue.

Nathan Homer, the Business Leader of Gillette UK and Ireland, said: "Gillette is proud to strengthen its association with Rugby League and we are looking forward to building on the success of our sponsorship of the Gillette Four Nations and the England team.

"As a worldwide brand we strive for excellence in everything we do and there is a perfect synergy between Gillette Fusion and the World Club Challenge."

Leeds are expected to feature their club captain Kevin Sinfield and England captain Jamie Peacock, as well as International Rookie of the Year Ryan Hall, while NRL champions Melbourne count the likes of Gillette Four Nations Man of the Series Greg Inglis, Four Nations Final Man of the Match Billy Slater and Kangaroos hooker Cameron Smith in their ranks.